Marco

NIke SB Ishod Case Study

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2022
Nike SB Ishod

The first NikeSB signature sneaker for skateboarder, Ishod Wair.

Digital Design

Image of an iPhone lying on a table

Modern Era of Skateboarding

Nike decided it was time to introduce a new signature SB model for skateboarder Ishod Wair. I partnered with the Art Direction to lead digital executions. The goal was to ensure the digital was convenient and accessible while embracing the new and old.

Art Direction: Hershel Baltrotsky
Designer: Miles Johnson
Digital Design: Marco Wright

ART DIRECTION

ART DIRECTION

ART DIRECTION

Clock on the wall
Clock on the wall
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of a side table with lamp
Image of a side table with lamp
Image of a side table with lamp
Image of an unmade bed
Image of an unmade bed

DIGITAL

DIGITAL

Image of Lebron 19 black and red sneaker held in front of an peg board full of inspirational content.
Image of Lebron 19 black and red sneaker held in front of an peg board full of inspirational content.

© 2022 Marco. All Wrights Reserved