LeBron XX Case Study

From the King to the Next Generation

From the King to the Next Generation

Digital Design

Created For You To Rise

Created For You
To Rise

From the moment you step into the XXIs, you’ll know you’ve directly influenced every design choice. Created for you to rise, the LeBron XXIs support hoopers through a 360° zonal cabling system, Zoom technology, and optimal breathability. Making the LeBron XXIs truly the shoe for the next generation.

From the moment you step into the XXIs, you’ll know you’ve directly influenced every design choice. Created for you to rise, the LeBron XXIs support hoopers through a 360° zonal cabling system, Zoom technology, and optimal breathability. Making the LeBron XXIs truly the shoe for the next generation.

From the moment you step into the XXIs, you’ll know you’ve directly influenced every design choice. Created for you to rise, the LeBron XXIs support hoopers through a 360° zonal cabling system, Zoom technology, and optimal breathability. Making the LeBron XXIs truly the shoe for the next generation.

ART DIRECTION & ASSET CREATION

ART DIRECTION & ASSET CREATION

ART DIRECTION & ASSET CREATION

Image of an unmade bed
Image of an unmade bed
Image of an unmade bed
Image of an unmade bed
Image of an unmade bed
Image of a bed with a cup of coffee sitting on it
Image of a bed with a cup of coffee sitting on it
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of a side table with lamp
Image of a side table with lamp
Image of a side table with lamp

DIGITAL WORK

DIGITAL WORK

Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk
Image of a computer and keyboard on a desk

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