This idea is born out of a simple truth. No matter who you are, where you’re from, or what language you speak, this game gives you a feeling no other can. Only basketball has the pedigree of shaping generational culture through the voice of the athlete transforming areas like Hip-Hop, fashion, sneakers, social media. This game is our connective life force, a nylon netting binding us together creating lasting bonds that transcend all barriers.